Abdelrahman-02402

Objective :

Abdelrahman Hany is an experienced marketing professional with an MBA in Marketing. He has a strong background in team leadership, marketing strategy, and data analytics. His goal is to leverage his skills and experience to drive growth and innovation in marketing roles, focusing on lead generation, branding, and market research .

Work Experience

Professional Experience :

Marketing Team Lead, HOH Group (June 2023 - Present, Cairo)

Leading a central team managing four companies, including an e-commerce platform, two B2B companies, and a B2C medical company .

Overseeing lead generation campaigns and contributing to the 2024 marketing strategy .

Spearheaded the launch of a new pain management service .

Developed SOPs and KPIs for the Marketing Department .

Senior Marketing Specialist, Hand of Hope PT (October 2021 - June 2023, Cairo)

Increased leads by 288% through new lead sources and revenue streams .

Developed and executed an IMC plan for ATL and BTL activities .

Managed website backend editing and launched two brand websites .

Conducted extensive market research for new products and locations .

Designed a rebranding project and employer branding initiatives .

Marketing Executive, AYS Group (February 2020 - March 2021, Giza)

Created new branding and positioning for the company .

Assisted in establishing a new company with marketing plans and social media strategies .

Designed a sales expansion campaign and coordinated the company’s website launch .

Educational Background

Education :

MBA in Marketing, Eslsca School of Business

Marketing Automation Course, Digital Marketing Institute

Marketing Diploma, American University in Cairo (AUC)

AI Marketing Course, ALX

Skills

Technical Skills :

Marketing Data Analytics

Marketing Strategy

Market Research

Building Marketing Departments

Social Media Calendars

Website Management

Lead Generation for B2B & B2C

Oracle User

Rebranding and Employer Branding

Marketing Automation

Achievements/Awards

Lead Generation: Increased leads by 288% through the addition of six new lead sources .

Revenue Streams: Introduced two new revenue streams .

Team Building: Developed SOPs and KPIs to ensure peak performance .

Strategic Expansion: Opened the three most profitable locations based on market research .

Great Deal: Secured 20 free digital screens in clinics, gaining half of the ad revenue .

Analytical Approach: Utilized customer database analysis for targeted marketing strategies .

Publications/Presentations

Not specified .

Professional Memberships/Affiliations

Not specified .

Career Progression

Career Progression :

Abdelrahman's career shows a progression from marketing executive roles to senior specialist and team lead positions. His responsibilities and achievements have grown over time, indicating a strong upward trajectory in his career .

Consistency and Accuracy

Consistency and Accuracy :

The CV is consistent and accurate in detailing job roles, responsibilities, and achievements. Each position clearly outlines the contributions made, showcasing a logical career progression .

Strengths

Strengths :

Strong leadership and team management skills .

Expertise in developing and executing marketing strategies .

Proficient in data analytics and utilizing ERP systems .

Experience in lead generation and revenue stream development .

Comprehensive market research capabilities .

Areas for Improvement

Areas for Improvement :

Include details on any professional memberships or affiliations .

Highlight specific metrics or outcomes for some roles to provide more quantifiable evidence of success .

Expand on soft skills with specific examples of how they have been applied in previous roles .

Soft Skills

Soft Skills :

Leadership

Communication

Problem-solving

Collaboration

Adaptability

Creativity

Analytical Thinking

Professional Summary

Abdelrahman Hany is a seasoned marketing professional with an MBA in Marketing from Eslsca School of Business. He has demonstrated expertise in leading marketing teams, developing comprehensive marketing strategies, and utilizing data analytics to drive business growth. Currently serving as the Marketing Team Lead at HOH Group, Abdelrahman oversees a central team managing four companies, contributing to significant improvements in lead generation and financial optimization .

In his previous role as a Senior Marketing Specialist at Hand of Hope PT, Abdelrahman achieved a remarkable 288% increase in leads by adding new lead sources and revenue streams. He has extensive experience in developing IMC plans, managing website launches, conducting market research, and executing rebranding projects .

Abdelrahman is skilled in marketing data analytics, strategy development, and market research. His technical proficiency includes using ERP systems, social media management, and marketing automation. He has a track record of building efficient marketing departments by instituting SOPs and KPIs .

Abdelrahman believes in lifelong learning, which is reflected in his additional courses in Marketing Automation and AI Marketing. His approach is data-driven, prioritizing results and optimizing strategies based on analytics. With strong leadership and communication skills, he has successfully managed cross-functional teams and remote collaborations .

Abdelrahman's strengths lie in his ability to innovate and drive growth through strategic marketing initiatives. His career progression showcases his dedication to excellence and his capacity to adapt to diverse marketing challenges. He is a valuable asset to any organization looking to enhance its marketing efforts and achieve sustainable growth .