Mohammed-20395

Summary/Objective
**Objective**:
To seek employment in a suitable position within an organization where hard work is rewarded, and career advancement is possible. Mohamed aims to combine excellent interpersonal skills with effective communication at all levels. He is well-organized, resourceful, highly goal-oriented, and excels in managing and directing organizations through internal and external communications. His expertise includes setting promotional plans and strategies, managing cross-promotions, creating and monitoring corporate identity, and acting as the key spokesman/media contact. Mohamed is driven by a positive attitude towards his career and life in general.

#### Work Experience
**Professional Experience**:

1. **Commercial Director, ECHO Media (March 2014 - Dec 2018)**:
  - Transformed the company into a profitable entity.
  - Covered both direct and indirect clients for market penetration.
  - Initiated a client service team ensuring successful client reach.
  - Conducted sampling campaigns and created innovative solutions to capture new clients.
  - Held full P&L responsibility.

2. **Sales and Marketing Director, M.A Media (Jan 2012 - Feb 2014)**:
  - Responsible for sales and marketing activities.
  - Set sales forecasts, targets, and marketing activities.
  - Created new products and services to achieve targeted growth.
  - Built sales and marketing teams and set a strategic 5-year business plan.
  - Studied market trends, consumer behavior, and competitors.

3. **Business Development Manager, Media Line Co. (Jan 2008 - Dec 2011)**:
  - Created and monitored company corporate identity and core values.
  - Planned and executed annual media plans for clients.
  - Handled client contracts and agreements.
  - Managed media events and sponsorships.

4. **Marketing Manager, AlMwbawabh Classified ad Newspaper (2007 - 2008)**:
  - Developed strategic marketing and advertisement campaigns.
  - Implemented portfolio management processes.
  - Focused on business development and new opportunities.
  - Managed corporate identity, awareness, and loyalty.

5. **Promotion Manager, Al Yaum Daily Newspaper (2005 - 2006)**:
  - Planned and executed annual promotion strategies.
  - Managed procurement and evaluation of advertising agencies.
  - Designed promotion mixes and media plans.
  - Managed cross-promotions and company corporate identity.

6. **Assistant General Manager/Marketing Manager, AD Line Advertising (2003 - 2004)**:
  - Planned and executed advertising media plans for multinational and local agencies.
  - Coordinated with the management of Melody Hits and MBC2 channels.
  - Trained and supervised the marketing team.
  - Managed media plans for key accounts and developed new advertising opportunities.

7. **Account Manager/Producer, TBWA Advertising Agency (1996 - 2002)**:
  - Managed clients, briefings, quotations, and budgeting.
  - Prepared media plans and followed up with the art department.
  - Worked with the creative director on production logistics.

8. **Direct Marketing Executive, Eastern Company for Publications (1993 - 1995)**:
  - Set up and coordinated exhibitions.
  - Developed new markets and handled business development.

Educational Background
**Education**:
- **BA in Advertising & Mass Communication** (1988 - 1991)

Skills
**Skills**:
- **Language Skills**:
 - Arabic: Native
 - English: Fluent
- **Technical Skills**:
 - Management Skills
 - Creativity
 - Digital Marketing
 - Negotiation
 - Critical Thinking
 - Leadership

 Certifications
**Certifications**:
- Advanced Film Directing & Production Workshop (New York Film Academy)
- Sales and Marketing Course (SMC, AUC)
- SPIN Sales Course
- Body Language Sales Course
- IAA Marketing Course
- IAA Advertising Course
- Smart Objective Course
- Media Buying Diploma

 Achievements/Awards
- Successfully transformed ECHO Media into a profitable company.
- Developed and executed numerous strategic marketing plans and campaigns.
- Created and managed corporate identities for various companies.

Professional Memberships/Affiliations
- None listed.

 Career Progression
**Career Progression**:
- Mohamed has progressed from direct marketing and account management roles to senior leadership positions such as Marketing Manager, Business Development Manager, Sales and Marketing Director, and Commercial Director. This demonstrates a steady career growth with increasing responsibilities.

Consistency and Accuracy
**Consistency and Accuracy**:
- The CV is consistent in presenting a chronological list of experiences and educational background. However, it lacks specific details about the accomplishments and metrics in each role, making it harder to evaluate the impact of his work accurately.

Strengths
**Strengths**:
- Extensive experience in marketing, advertising, and business development.
- Strong leadership and management skills.
- Proven ability to transform and grow businesses.
- Fluent in Arabic and English.
- Skilled in digital marketing, negotiation, critical thinking, and creativity.

Areas for Improvement
**Areas for Improvement**:
- Include specific achievements and metrics for each role to highlight impact and performance.
- List any professional memberships or affiliations to enhance professional credibility.
- Provide details on any awards or recognitions received.
- Add information on soft skills to complement technical skills.

Soft Skills
**Soft Skills**:
- Interpersonal communication
- Effective leadership
- Strategic planning
- Team building
- Client relationship management
- Adaptability and problem-solving

Professional Summary
Mohamed Ali is a seasoned marketing and business development professional with over two decades of experience in the advertising and media industry. Holding a BA in Advertising & Mass Communication, Mohamed has consistently demonstrated his ability to lead and transform organizations, developing strategic marketing plans and executing comprehensive promotional campaigns. His career spans roles from Direct Marketing Executive to Commercial Director, reflecting his ability to adapt and grow in various environments.

Fluent in Arabic and English, Mohamed combines excellent interpersonal skills with effective communication at all levels. He is well-organized, resourceful, and highly goal-oriented, excelling in managing and directing organizations through internal and external communications. His expertise includes setting promotional plans and strategies, managing cross-promotions, creating and monitoring corporate identity, and acting as the key spokesman/media contact. Mohamed is driven by a positive attitude towards his career and life in general, constantly seeking to innovate and achieve excellence in every role he undertakes.