Walid-80402

Summary :

Walid Mohamed Khogaly is a seasoned marketing and business development professional with over 25 years of experience in the Middle East and North Africa region. His expertise lies in developing and executing strategic marketing plans, building brands, and surpassing sales targets. Skilled in market research, competitor analysis, and team management, Walid brings a wealth of experience to drive growth and success in diverse industries .

Work Experience

Professional Experience :

Business Consultant (July 2023 – Present), KSA, Egypt

Developed and implemented commercial and marketing strategies for various clients, including Waradet El Mashraq food company, Promotion Egypt, BSocial Egypt, and Arabaco Egypt .

Marketing Director & Business Development (Feb 2022 – June 2023), Green Cola Egypt, Cairo, Egypt

Led the development and execution of commercial and marketing strategies .

Head of Marketing (Sep 2021 – Feb 2022), The Waterway Developments, Cairo, Egypt

Oversaw marketing strategies for all teams across the group and its brands .

Board Member & Executive Vice President (Oct 2019 – Aug 2021), Birds Cage for Food Products, Giza, Egypt

Played a key role in expanding the company's product portfolio and market reach .

Marketing Director (Feb 2017 – Oct 2019), Horreia Company, Cairo, Egypt

Developed and implemented commercial strategy, growing market share and profitability .

Previous Roles (1997 – 2016)

Held various marketing and business development positions across companies like KidZainia Cairo, Caravan Marketing Company (Bonjorno Café), Heinz Kraft Egypt, and FJ Associates Inc. (Boston, MA, USA) .

Educational Background

Education :

Graduate Marketing Diploma - School of Business Administration, Northeastern University, Boston, Massachusetts, USA (1997)

Certificate of Diplomatic Affairs - School of Law, Ain Shams University, Cairo, Egypt (1996)

Bachelor’s Degree in Law - School of Law, Ain Shams University, Cairo, Egypt (1994)

Skills

Technical Skills :

Strategic Marketing

Brand Building

Sales Growth

Market Research

Team Leadership

Training & Development

Fluent in Arabic and English, Basic German

Achievements/Awards

Notable Achievements :

Heinz Kraft Egypt :

Company Growth 2005-2013: GSV +200%

Brand Equity: 90%

Brand TOM Awareness: 94%

Ketchup Category Growth: 228%

Mayo Category Growth: 700%

Ketchup & Mayo Market Share: >80%

TK Penetration: 64%

TK Single Serve Growth: 200%

Successfully launched new products in Egypt, ME, and USA markets .

Caravan Marketing Company (Bonjorno Café) :

Increased brand equity and built the marketing department .

Launched a complete range of value-add coffee products .

Executed a 360-degree marketing campaign (TV, Outdoors, Radio, Online) .

Publications/Presentations

Not specified .

Professional Memberships/Affiliations

Not specified .

Career Progression

Career Progression :

Walid's career progression demonstrates consistent growth and success across various industries and companies. He has held key leadership roles and contributed significantly to business expansion, brand development, and market share growth .

Consistency and Accuracy

Consistency and Accuracy :

The CV is consistent and accurate in detailing Walid's work experience, educational background, skills, and achievements. Each section provides relevant information and highlights his contributions effectively .

Strengths

Strengths :

Strong strategic acumen and leadership skills .

Proven track record of driving business growth and exceeding targets .

Expertise in market research, competitor analysis, and brand building .

Effective team management and collaboration abilities .

Multilingual proficiency and international experience .

Areas for Improvement

Areas for Improvement :

Include specific details on publications, presentations, and professional memberships/affiliations if applicable .

Quantify achievements and results where possible to provide concrete evidence of success .

Provide more information on training and development initiatives undertaken to showcase continuous learning and skill enhancement .

Soft Skills

Soft Skills :

Strategic Thinking

Leadership

Collaboration

Communication

Adaptability

Problem-Solving

Professional Summary

Walid Mohamed Khogaly is a highly experienced marketing and business development professional with a proven track record of success in driving growth and profitability across diverse industries. With over 25 years of experience, Walid has demonstrated expertise in strategic marketing, brand building, and team leadership .

His career highlights include spearheading commercial and marketing strategies for renowned companies, leading cross-functional teams, and achieving significant business results. Walid's in-depth knowledge of market dynamics, coupled with his strong analytical skills, enables him to identify opportunities and implement effective strategies to capitalize on them .

Walid's commitment to excellence, coupled with his dedication to continuous learning and development, has been instrumental in his success. His ability to navigate complex business environments, build strong relationships, and drive results makes him a valuable asset to any organization seeking to achieve strategic objectives and drive sustainable growth in the MEN