Mina-56144

Summary/Objective

Meena Mikhail is an experienced Digital Marketing Manager with extensive experience in the digital marketing industry. He is skilled in establishing digital departments, building efficient strategies, SEO, AdWords campaigns, negotiation, presentations, and marketing strategy.

Work Experience

Digital Marketing Manager | EduTech, Nagwa

• Aug 2023 - Present (11 months)
  • Managed the KSA team, targeting the expansion in KSA.
  • Built digital marketing strategies and structured digital advertising campaigns on multiple platforms.
  • Oversaw content creation, media buying, and user experience development.

Freelance Digital Marketing Consultant

• Jan 2016 - Jun 2024 (8 years 6 months)
  • Created B2B/B2C strategies for various industries.
  • Planned and set digital marketing strategies for eCommerce companies.
  • Developed comprehensive SEO and advertising strategies.

Digital Marketing Department Head, Alarabia Group

• Oct 2019 - Oct 2023 (4 years 1 month)
  • Managed digital marketing for four companies.
  • Established digital transformation and built a solid team.
  • Developed digital marketing strategies and SEO for multiple company websites.

Digital Marketing Manager, Drs. Nicolas & Asp Centers

• Nov 2017 - Nov 2019 (2 years 1 month)
  • Developed and managed digital marketing campaigns.
  • Improved website usability, design, content, and conversion rates.

Senior Digital Marketing (SEO/SEM) Officer, Minapharm Pharmaceuticals

• Dec 2015 - Nov 2017 (2 years)
  • Executed tests, collected and analyzed data to maximize ROI.
  • Optimized copy and landing pages for search engine marketing.

Digital Planning Manager, DMX - Digital Marketing Consultancy

• Jan 2013 - Dec 2015 (3 years)
  • Consulted clients on digital marketing plans.
  • Developed strategic digital marketing plans and creative ideas.

Digital Account Manager, Media Pan Arab FZE

• Dec 2011 - Dec 2012 (1 year 1 month)
  • Built up database for online media clients and prepared online media strategy plans.
  • Managed regional account for Microsoft Egypt.

Tour Guide, Egitalloyd Travel

• Jun 2003 - Jan 2011 (7 years 8 months)
  • Conducted travel plans and guided tours for various nationalities.
  • Organized travel arrangements for the American University in Cairo.

Educational Background

Ain Shams University

• Bachelor of Arts (B.A.), Tour Guiding, 1999 - 2002

Skills

• Campaigns
• Digital Marketing Campaigns
• Business-to-Business (B2B)
• Analytical Skills
• Media Strategy
• Content Creation
• Planning, Budgeting & Forecasting
• Target Audience
• Paid Search Strategy
• Ad Serving

Achievements/Awards

• Successfully managed and expanded digital marketing departments.
• Established and implemented comprehensive digital strategies across multiple platforms.
• Significantly improved online presence and SEO rankings for various companies.

Publications/Presentations

No specific publications or presentations mentioned.

Professional Memberships/Affiliations

No specific memberships or affiliations mentioned.

Career Progression

Meena Mikhail's career shows significant progression from entry-level roles in tour guiding to senior positions in digital marketing. His experience spans across different industries, including healthcare, pharmaceuticals, and retail, reflecting a broad skill set and adaptability.

Consistency and Accuracy

The CV is detailed and well-structured, with clear timelines and responsibilities. However, some sections could benefit from more consistent formatting and additional detail on specific accomplishments and technologies used.

Strengths

• Extensive experience in digital marketing and strategy development.
• Proven ability to manage and grow digital marketing departments.
• Strong skills in SEO, SEM, content creation, and campaign management.
• Experience with both B2B and B2C strategies.

Areas for Improvement

• Include more specific metrics and outcomes for various roles to highlight achievements.
• Provide information on professional memberships and affiliations.
• Highlight any notable projects or case studies to demonstrate practical impact.

Soft Skills

• Leadership
• Strategic Planning
• Problem-Solving
• Communication
• Team Management
• Creativity

Professional Summary

Meena Mikhail is a highly skilled Digital Marketing Manager with over 15 years of experience in the digital marketing industry. He has a proven track record of establishing digital departments and creating effective marketing strategies across various platforms. His expertise includes SEO, SEM, content creation, campaign management, and strategic planning. With a strong ability to manage teams and projects, Meena has successfully improved online presence and performance for multiple companies. He is adept at developing B2B and B2C strategies and integrating online and offline marketing activities to achieve business growth.