02097-Mohamed

Summary/Objective:
Mohamed Reda positions himself as an experienced professional in the digital marketing and transformation sector, emphasizing his proficiency in enhancing product exposure. He highlights his collaborative work ethic and a principle centered on exposure, critical in digital marketing.

Work Experience:
Reda's work history showcases a robust background in digital marketing, banking, and fintech, with significant leadership roles:

Digital Electronic Alternative Channels Team Leader at MIDBank (Feb 2021-May 2023): His role focused on expanding CPay Marketing, leading sales and marketing efforts, and managing customer acquisition and retention strategies.
Partnership Manager at Classera, Egypt Branch (May 2023-Present): His responsibilities include leading market research, developing partnerships, and strategizing on product viability.
Banking Senior Officer and Customer Advisor at Attijariwafa Bank (Dec 2017-Feb 2021): Early roles at Attijariwafa Bank where he managed customer service, complaint resolution, and supported migration projects.
Educational Background:

Bachelor of Information Systems from New Cairo Academy (Completed in 2017)
Continuous learning through certifications: Certified Anti-Money Laundering Specialist (CAMLS), Digital Payment Systems & Services Course, along with various fintech and digital marketing programs.
Skills:
Reda lists a blend of technical and soft skills pertinent to his field, including management, digital marketing, digital payment, leadership, presentation, critical thinking, and communication skills. This skill set is well-rounded for roles in digital transformation and fintech.

Achievements/Awards:

Notably awarded "The Best Employee of the Year" for two consecutive years (October 2020) at Attijariwafa Bank, highlighting his exceptional contribution and recognition within his organization.
Publications/Presentations:
The CV does not detail any publications or presentations, which could be an area to expand upon if relevant work has been produced.

Professional Memberships/Affiliations:
While specific professional memberships are not listed, his certifications from recognized institutions like the CFTE and the Egyptian Banking Institute imply a level of professional engagement and continuous learning in his field.

Career Progression:
Reda’s career progression is evident, moving from customer-focused roles at Attijariwafa Bank to leadership positions in digital marketing and partnership management. This trajectory showcases a clear advancement in responsibility and scope.

Consistency and Accuracy:
The CV is consistent in its presentation of work experience and educational background, providing a coherent view of Reda's professional journey. There's a clear focus on his growth in the fintech and digital marketing arenas.

Strengths:
Reda's main strengths lie in his comprehensive experience in digital marketing within the banking sector, leadership abilities, and a demonstrated commitment to ongoing education and specialization in fintech and digital payments.

Areas for Improvement:
To further enhance his CV, Reda could consider adding more quantifiable achievements within his roles to illustrate his impact more concretely. Additionally, including professional affiliations or memberships could strengthen his profile by demonstrating broader industry engagement.

Soft Skills:
Reda’s CV reflects strong soft skills, notably in teamwork, leadership, and communication. These are critical in his roles requiring collaboration, stakeholder management, and strategy implementation.

Professional Summary:
Mohamed Reda is a distinguished digital marketing and transformation professional with over six years of experience, particularly in the banking and fintech sectors. His career is marked by a trajectory of ascending leadership roles, where he has effectively managed digital marketing strategies, customer acquisition, and retention, and led teams towards achieving organizational goals. Reda’s educational background, with a Bachelor's degree in Information Systems and multiple certifications in fintech, digital marketing, and anti-money laundering, highlights his commitment to continuous learning and professional development. His recognition as "The Best Employee of the Year" underscores his exceptional performance and contribution. Reda’s blend of technical knowledge, leadership, and soft skills positions him as a valuable asset to any organization looking to navigate the complexities of digital transformation and marketing in the fintech and banking industries.